SHERUT
A vision for a global marketplace where people and businesses can find the people, skills, services and opportunities they need — with AI doing the difficult search.
1. What Is SHERUT?
SHERUT is a new kind of global service marketplace.
Instead of making people search through thousands of websites, profiles, advertisements and job listings, a person can simply tell SHERUT what they need.
2. SHERUT Is Not Only a Job Website
Employment is only one part of the idea. SHERUT is intended to connect people with almost any legitimate service or professional capability.
3. The AI Does the Searching
The customer should not have to become an expert in searching for people. SHERUT's AI can understand the actual requirement and search for suitable possibilities.
The search can consider skills, experience, location, language, availability, reputation, project requirements, budget and other relevant factors.
4. Local or Anywhere in the World
SHERUT should not assume that the best person is nearby.
A customer can ask for someone in the neighborhood, the city, the country, or anywhere in the world. This is especially important for remote work and international outsourcing.
5. Deep Global Search
The SHERUT registered network is the starting point, not necessarily the boundary.
When a customer requests a serious talent or service search, SHERUT could expand the search to publicly available information across the wider Internet, including search engines and relevant public professional sources.
The AI can gather evidence, compare candidates and explain why a person or organization appears relevant. A candidate does not necessarily have to be a SHERUT member before being discovered.
6. Bring Your Own Profile
SHERUT should make joining extremely easy. Someone who does not want to fill out a long profile can simply provide a public URL containing their professional information.
- Personal website
- Professional portfolio
- LinkedIn or another professional profile
- Company website
- GitHub or other professional work page
- Public résumé or CV page
SHERUT could use the information from the URL to create a basic representation, subject to the person's review and appropriate permission.
7. Work From Home and Remote Work
SHERUT could be especially valuable to people who want to work remotely.
A person can describe their skills, experience, availability and preferred type of work and ask SHERUT to find businesses anywhere in the world that may need them.
This can help freelancers, consultants, retirees, students, parents, specialists and people seeking part-time or second-career opportunities.
8. Two-Way Reputation
Reputation should work in both directions.
A simple star rating is not enough. SHERUT should aim to show the evidence and the dimensions behind a reputation.
9. Verification and Trust
SHERUT should help people make better-informed decisions.
Where appropriate, the system can distinguish between information supplied by a person, information supported by evidence, and information that has been independently verified.
The goal is not to pretend that AI knows everything. The goal is to make uncertainty visible and help people make safer decisions.
10. Build a Team for an Idea
An entrepreneur could tell SHERUT about a business idea and ask:
SHERUT could recommend engineers, designers, lawyers, accountants, prototype developers, manufacturers, marketers, researchers and other specialists. The entrepreneur remains the decision-maker.
11. Communication
SHERUT could provide simple communication between people who need to work together. Groups could be created around projects, companies, teams or communities.
The long-term vision could include text and voice communication with translation between languages. Privacy, consent, recording and clear warnings would be essential parts of any future communication system.
12. Free Access to Job Seeking
SHERUT should not charge people simply because they are looking for work.
- Create a basic profile — free
- Search for opportunities — free
- Use AI to discover opportunities — free
- Apply for jobs — free
- Be discovered by employers — free
A person can optionally pay for additional exposure or promotional services, but basic access to opportunity should remain accessible.
13. Service Providers Can Promote Themselves
A lawyer, tour guide, engineer, consultant, designer, contractor, programmer, prototype company or other service provider can participate with a basic profile.
If they want additional exposure, they can choose affordable promotional services such as being featured for a period, in a particular location, or for a particular category of need.
14. Employers Can Promote Opportunities
Employers can have basic access to the marketplace and can choose additional services when they need more visibility, advanced AI matching, recruiting assistance or other premium capabilities.
SHERUT therefore does not need to depend on charging job seekers.
15. Third-Party Experts
SHERUT can connect users not only with the final service provider but also with specialists who help make the transaction successful.
- Contract and negotiation specialists
- Lawyers
- Recruiting specialists
- Prototype development companies
- Verification services
- Business consultants
16. Groups and Community
SHERUT could eventually become more than a marketplace. Users could create groups around businesses, projects, professions, local communities or shared interests.
People could comment, provide recommendations and share experiences, while reputation systems help distinguish useful information from unreliable claims.
17. Advertising
SHERUT could develop an audience that is valuable to many businesses. Potential advertisers could include travel companies, restaurants, automobile dealers, computer and electronics companies, professional services and many other businesses.
Advertising should ideally be relevant to what users are doing rather than simply being random advertising.
18. Languages and the Global Marketplace
SHERUT is intended to operate globally. Information can be presented in English and another language selected by the user, with machine translation helping people communicate across language barriers.
The long-term vision includes multilingual voice communication as well as text.
19. How SHERUT Could Make Money
SHERUT should not depend on one revenue source.
- Optional promotion of services and profiles
- Promoted job opportunities
- Premium AI search and matching
- Recruiting and enterprise services
- Verification and trust services
- Contract, payment and project services
- Advertising
- Business partnerships
- Other value-added services
The business model should remain flexible and charge appropriately for value created rather than making basic participation unnecessarily expensive.
20. A Simple Example
An entrepreneur says:
SHERUT could help identify the people and organizations required to move from idea to prototype, legal protection, manufacturing, financing and market launch.
Another user might say:
21. The SHERUT Philosophy
Service For Everybody
SHERUT should work for the person looking for work, the person offering a service, the employer, the customer, the entrepreneur, and the professional helping them.
Don't make people work for the platform.
Make the platform work for the people.
22. The Bigger Vision
SHERUT is not simply another job board.
It is a vision for a global network connecting human capability with human need.
The registered SHERUT community is the beginning. AI can help search, compare, translate, organize and recommend. People remain responsible for the decisions.
23. The First Principle of Development
The SHERUT concept should be developed carefully before large-scale technology is built.
The vision, business model, trust model, reputation system, legal framework, privacy principles, revenue model and international strategy should be understood first.
Technology comes later.